Conversion Strategist for Tourism, Travel & Hospitality Brands
01 // STACKED FOR SALES
Your website copy is not a placeholder for pretty words. It’s your core marketing tool.
✔ Supports your guests from the moment they start browsing
✔ Boosts your direct bookings and reduces third-party commissions
✔ Differentiates your brand and helps you stand out from the competition
Every page builds a deeper connection and lets your future travelers know they're in the perfect place. With conversion-focused, persuasive and engaging website copy that reflects your brand voice. And spotlights your bespoke experiences.
DONE-FOR-YOU
Website copy bundles using my signature TRAIL™ Framework
DONE-WITH-YOU
Stacked-to-sharpen website copy refinement
02 // STACKED FOR SALES WEBSITE COPY FRAMEWORK
How Do You Move Lookers to Bookers?
Here’s the Trail…
Every website copy bundle is built around my signature TRAIL™ Framework. Because a great travel experience starts long before a suitcase is packed.
It starts on your website.
This 5-step process is designed for travel brands like yours — brands that care deeply about their message and mission. TRAIL™ builds the bridge that guides the conversion from lookers to bookers.
T – Talk & Uncover
We start with a strategic deep-dive. You know your business best and I want to hear it all to make sure your copy reflects not only what you do but also why it matters.
R – Research for Positioning
Before I write, I research. I look at your competitors to uncover what’s missing in the market or what you’re doing better. Then I turn to your testimonials and client interviews to hear what they value most in your services.
A – Assemble the Message
Here’s where it all comes together. Your brand’s story, your services, your personality. This directs your readers' UX experience and provokes action on every call-to-action (CTA).
I – Iterate & Refine
You get thoughtful revisions so the copy is on brand, the info is accurate, and no typos or grammar gremlins are hiding in plain sight.
L – Launch & Learn
Conversion doesn’t stop at launch. After your site has been live for 3 months, we’ll review what’s working and identify possible tweaks.
03 // STACKED FOR SALES WEBSITE COPY BUNDLES
4 Strategic Offers to Match Your Stage of Growth
3 Website Copy Bundles that follow my signature 5-step TRAIL™ Framework.
From research to launch.
What changes is the depth, scope and how high you want your message to climb.
Stacked-to-Spark
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ 1 Text snippet to validate your preferred voice (100 words)
✔ SEO keyword research
✔ SEO-driven copy for 4 pages
✔ Low-fidelity, wireframed copy delivery (Google Doc)
✔ 2 rounds of revisions
✔ Professional proofreading of the final version
✔ Post-launch review and optimization (after 3 months)
Starts at USD 2,285
Timeline: 4 weeks
Stacked-to-Scale
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ 60-minute call walk-me-through your services or itineraries
✔ 1 Text snippet to validate your preferred voice (100 words)
✔ SEO keyword research
✔ Competitive analysis (3–5 competitors)
✔ Voice-of-Customer capture through testimonials + 3–5 client interviews
✔ SEO-driven copy for 5 pages
✔ Low-fidelity, wireframed copy delivery (Google Doc)
✔ 2 rounds of revisions
✔ Professional proofreading of the final version
✔ Assistance during copy handover to your web designer
✔ Post-launch review and optimization (after 3 months)
Starts at USD 3,450
Timeline: 6 weeks
Stacked-to-Soar
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ 60-minute call walk-me-through your services or itineraries
✔ 1 Text snippet to validate your preferred voice (100 words)
✔ SEO keyword research
✔ Competitive analysis (3–5 competitors)
✔ Voice-of-Customer capture through testimonials + 3–5 client interviews
✔ SEO-driven copy for 6 pages
✔ Low-fidelity, wireframed copy delivery (Google Doc)
✔ 2 rounds of revisions
✔ Professional proofreading of the final version
✔ Assistance during copy handover to your web designer
✔ Post-launch review and optimization (after 3 months)
Starts at USD 4,035
Timeline: 6 weeks
+ 2 weeks for Welcome Sequence
Stacked-to-Sharpen
Micro Moves, Mega Wins
Website Copy Refinements
Stacked-to-Sharpen Website Copy that strategically refines what you already have and makes it work harder.
I pull key messages from the body text and put them where they drive action.
And if I don’t find all that I need?
Then, I’ll write conversion-ready headlines and subheads that put your travelers at the center. Plus, I make sure your calls-to-action match your messaging.
Here’s What You Get
RESEARCH & DISCOVERY:
✔ 60-minute strategy session with my copy recommendations
REVISIONS & WIREFRAMING:
✔ 3 updated web pages (Likely I’ll recommend: Home, About & Umbrella Service Page)
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Updated above-the-fold headlines
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Message-matching calls-to-action
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Everything else that holds your copy back from being as bespoke as your offers
✔ Low-fidelity, wireframed copy delivery (Google Doc)
Starts at USD 1,115
Timeline: 1 week
04 // TESTIMONIALS
Client Love
"... I got far more than I ever expected. Your direct communication and the precise, insightful questions you asked really set you apart. You managed to pinpoint exactly what makes us unique and where we needed to focus—right on the spot …"
Andrea Morita
CEO & Founder of ‘The Colombian Trip’
04 // LET'S CHAT
It’s a Win-Win
Useful Copy for Every Platform
With a ‘Stacked-for-Sales’ Website Copy Bundle
you have conversion-optimized copy at your fingertips.
You’re going to split, slash and sliver this copy to use everywhere.
Your social bio on IG, LinkedIn, and Google My Business.
Your lead magnet, your trip itineraries and your B2B promotional materials.
And those headlines?
Perfect for your IG captions.
05 // TESTIMONIALS
Client Love
"... I’ve had trouble finding writers who can understand the brand’s tone and meet deadlines. I don’t have to worry about the job getting done with Susanne. I hired her to rehaul copy for 2 hotel websites …"
Diomne H.
Senior Marketing Coordinator
The Belize Collection