Conversion Strategist for Tourism, Travel & Hospitality Brands
01 // THE INTRO
A Standout Brand Experience Starts with Your Messaging
You’ve got 3-5 seconds to captivate your travel audience.
Ask yourself:
✔ How can I stand out in a crowded travel market?
✔ How can I make my ideal guest feel hand-picked for unforgettable experiences?
✔ How can I convert those lookers into direct bookers without relying on third-party platforms?
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You’re losing ROI if your messaging isn’t data-backed to convert. And the cost of inaction (COI) slashes your potential for direct bookings with every lead that clicks away.
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Which means fewer bookings and ultimately, less money in your bank account and less support for the local communities you care about.
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Now imagine…
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Your travelers land on your website or open your emails and are ready to book.
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This empowers you to build a deeper connection, which leads to bigger results.
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The only question is: Which conversion copywriting service do you need right now?
02// FRAMEWORKS
Your messaging isn’t a last-minute packing list and that’s why I created 2 signature frameworks
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— TRAIL™ for websites and ROUTE™ for emails —
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We need roadmaps that guide the conversion from lookers to bookers.
Every Website Copy Bundle Is Built Around
My Trail™ Framework
This 5-step process is curated for travel brands like yours.
It directs your reader’s user experience and provokes conversion at every call-to-action (CTA)
T – Talk & Uncover
R – Research for Positioning
A – Assemble the Message
I – Iterate & Refine
L – Launch & Learn
But your website only gets you so far.
When your traveler arrives in your inbox, your emails need to pick up the thread.
They need to guide the decision-making process so you don’t leave bookings on the table.
03 // SERVICE CHOICES
04 // THE PROCESS
I Simplify Your Journey from Start to Finish, Honoring Your Timeline and Investment
Here’s how…
Start by filling out the contact form to book your commitment-free
30-minute consultation call.
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We’ll talk about your project and goals. And if we’re a great match, I’ll send over a proposal.
From there, we work through one of my 2 signature frameworks:
TRAIL™ for websites and ROUTE™ for emails.
Every word is infused with best practices, like data research, persuasion and a deep understanding of your ideal traveler, so you can convert those lookers into bookers.
→ Research & Discovery
→ Writing & Wireframing
→ Revisions & Validation
05 // TESTIMONIALS
Client Love
"... You’ve made the entire process so easy for me. You guided me with specific requests and clearly explained why certain details were important, which made my part straightforward and stress-free ..."
Andrea Morita
CEO & Founder of ‘The Colombian Trip’
06// LET'S CHAT
Your Guarantee
You invest in outcomes. So you can focus on core activities and long-term business growth.
I treat that responsibility with client-focused, research-backed and conversion-driven copywriting and a process designed to deliver. That’s why I promise the following from our collaboration:
✔ Weekly project update emails
✔ Response within 24 hours Monday – Friday
✔ 1 Text snippet to validate your preferred voice (100 words)
✔ 2 free revisions
✔ Quality assurance with a proofreader so there are zero mistakes when
you go live
✔ Collaboration with your web designer to ensure the copy and design work fluidly together
✔ Post-launch optimization
Optimization doesn’t end on launch day. 3 months after your site goes live, I’ll review your analytics to identify any light optimizations that could further boost conversions.
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Let’s Chat over Virtual Coffee or Tea
Sugar?
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Your 30-minute consultation call is casual, confidential and FREE.
Read more about your 30-minute consultation call here.