Your homepage has one job… Capture attention fast and guide readers to the next step. And by fast, I mean under 5 seconds. It’s where readers decide if they’re in the right place and if your offer is worth their time — are you catering to their WIIFM (What’s in it for me)? A strong homepage supports your conversion goals. It guides readers toward the areas of your website that they need to be on. Read on about the 11 critical elements to hook better clients.