Conversion Strategist for Tourism, Travel & Hospitality Brands
01 // LEAD TO BOOKED
Even the most stunning itinerary or property booking falls flat without messaging built on strategy, timing and the right emotional triggers.
Email messaging is your superpower to:
✔ Reinforce trust
✔ Overcome hesitations
✔ Turn clicks into trips
Psychological triggers sharpen your messaging when:
→ You’re about to mention a significant $ investment
→ The conversion process slows or stalls
→ Your lead feels uncertain
Now, imagine if your messaging was written to drive action...
02 // LEAD TO BOOKED OFFERS
Email Message Conversion with an Unignorable Trifecta
Of Action, Persuasion and Strategy
Your travelers evaluate, hesitate and compare.
And you’ll lose bookings if your emails don’t guide the decision-making process.
That’s exactly why I created the ROUTE™ email messaging framework.
It reinforces trust, addresses objections and nudges your leads toward a confident YES.
​​
Here’s What You Get
with My 5-Step R-O-U-T-E™ Process
Email Conversion
for DMCs & Travel Agents
Here’s What You Get
R – Research your Lead
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ Capture of Voice-of-Customer (VOC)
O – Outline the Sequence
✔ Mapping your 1-3 conversion-optimized messaging templates (150 - 650 words each)
✔ 5-7 examples based on the messaging pieces provided by you
✔ Up to 3 different template versions (e.g., B2C + 2 different B2B connections)
U – Understand their hesitations
✔ Intro into best practices of timing and email tracking
✔ 6 follow-up templates if your lead goes cold
✔ Your secret superpower: Testimonial mining and planting seeds for future visits
T – Tailor for Clarity
✔ Professional editing for every email to ensure that it’s easy to read and designed to increase click-through rate
✔ 2 free revisions
✔ Professional proofreading of the final version
E – Encourage action
​
✔ How to nurture clients with confirmed bookings when their travel is 3 to 12 months away
​
Starts at USD 1,935
Timeline: 3 weeks ​
Email Conversion
for Boutique Properties
Here’s What You Get
R – Research your Lead
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ Capture of Voice-of-Customer (VOC)
O – Outline the Sequence
✔ Mapping your 5 - 8 email sequence (150 - 550 words each)
U – Understand their Expectations
✔ Subtle upsell messaging woven into value-driven content
✔ Timing strategies that align with pre-arrival mindsets
✔ Your secret superpower: Testimonial mining and planting seeds for future visits
T – Tailor for Clarity
✔ Professional editing for every email to ensure that it’s easy to read and designed to increase click-through rate
✔ 2 free revisions
✔ Professional proofreading of the final version
E – Encourage Loyalty
✔ How to nurture clients with confirmed bookings when their travel is 3 to 12 months away
​
Starts at USD 1,345
Timeline: 2 weeks ​
03 // TESTIMONIALS
Client Love
"… Every piece of copy you've crafted feels magical to me. Each time I read through it, I discover something new and wonderful. It’s clear that every decision we’re making now is backed by your expertise and thorough research …"
Andrea Morita
CEO & Founder of ‘The Colombian Trip’
05 // NURTURED LONGTERM GROWTH
Fuel Long-Term Growth with Copy That Converts
Your website and your email messaging are optimized for conversion. It's time to show it off and keep that momentum going.
The next step is to extend your marketing efforts to drive traffic to your site and keep your online guests engaged.
But what other marketing have you planned?
Here are some ideas
✔ A newsletter via an opt-in page
✔ A lead magnet so inviting that readers can't wait to sign up. Followed by a welcome sequence
✔ And, of course, your blog is still a major player. It attracts travelers who crave your insider knowledge
05 // NURTURED FOR PROFITS MONTHLY SERVICES
You’ve Got eMail
Newsletter
Did you know?
“A good email ROI can average between 3600% to 4200%, meaning every $1 invested returns an average of $36 to $42.”
— Mailercloud, 2024
Emails are a highly effective tool to engage with your future travelers without being salesy, all while sharing your tickling experiences.
Nurtured for Profits
Lead Magnet
Did you know?
​Lead magnets are more than just a freebie incentive. Because not every visitor on your homepage is ready to inquire, book or move forward. And the best way to stay on their radar is by getting them on your mailing list.
A strong opt-in, aka lead magnet, gives potential clients a low-commitment way to stay connected until they’re ready to take action. Like a downloadable guide or a planning checklist.
​
Clickably Yours
Welcome Sequence
Did you know?
“74% of email subscribers expect to receive a welcome email just after subscribing to a new newsletter. This alone should make it a fundamental part of your email marketing strategy”
— Omnisend, 2024
Yet 61% of brands skip welcome sequences and even more in the travel industry. But a strong sequence moves new subscribers from awareness to interest to decision, while building trust. After they discover your brand, they read reviews or browse your social media and later choose YOU.
Blogging Supernova
Blog
Did you know?
“Blogs have survived social media, remained relevant amid viral video content, and duked it out with AI.”
— Lyon Content, 2024
This means your blog is still fundamental to your brand because it attracts your ideal travelers, shares valuable info and spotlights your expertise. With AI search becoming more popular, these tools also rely on well-structured, SEO-backed content, which makes your blog a powerful driver for long-term growth.
06 // HOW IT WORKS
How It Works
My process is as simple and adaptable as you’d need it to be.
My goal is to help you grow your travel brand while freeing up your time.
You can bundle the ‘Nurtured for Profits’ Bundle elements as they work best for your brand.
I offer 1-month, 3-month, 6-month and 12-month retainers.
​
Each month, we’ll have a strategy session in the 1st calendar week, and I'll deliver your bundle in the 3rd week. Like this, your marketing is all set for the following month.
07 // MONTHLY BUNDLES
You’ve Got eMail
Newsletter
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ Email Newsletter (350 - 550 words)
✔ 2 subject lines for split testing
✔ Mobile-friendly layout that’s easy to read and designed to boost click-through rate
✔ 1 free revision
✔ Professional proofreading of the final version
​
Starts at USD 325
Clickably Yours
Welcome Sequence
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ Capture of Voice-of-Customer (VOC)
✔ Mapping your 3 - 5 email sequence (350 - 550 words each)
✔ 2 subject lines for split testing each email
✔ Mobile-friendly layout that’s easy to read and designed to boost click-through rate
✔ 2 free revisions
✔ Professional proofreading of the final version
Starts at USD 760
Nurtured for Profits
Lead Magnet
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ Lead magnet copy (600 - 1000 words)
✔ 2 free revisions
✔ Professional proofreading of the final version
​
Post-copy service:
✔ Wire-framed copy delivery (Google Doc)
✔ Assistance during the copy handover to your designer
​
Starts at USD 875
Blogging Supernova
Blog
Here’s What You Get
✔ Detailed copywriting brief & questionnaire, paired with a 60-minute strategy session
✔ Value-packed blog post (1000 - 1250 words)
✔ Meta Titles and meta descriptions, because your blog needs to be found before it can convert
✔ 1 free revision
✔ Professional proofreading of the final version
Starts at USD 350
08 // TESTIMONIALS
Client Love
"... What sets her apart is the fusion of creativity and strategic thinking. She's more than a creative mind. She treats your business as her own ..."
Manon M.
CEO and Acquisition Director for Mutuland,
Land Investment Expert